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Why sponsor James Wilson?

A partnership between your company and a top darts professional like James can be very beneficial to both parties

Sponsoring James brings you the opportunity for huge and relatively

cheap TV exposure; Sky sports & ITV4 have televised darts

tournaments in recent years, with viewers of the recent World

Championships peaking at 1.7 million viewers on Sky Sports, and

1.6 million in the Netherlands (23% of the population!).

The demographic traditional has been mainly male & working class,

but with the growth of darts (it’s the largest indoor sport in the UK,

and 2nd most popular watched sport on Sky Sports), and the new

glitzy Sky presentation, that audience has been changing, becoming

younger, and more balanced with many women now becoming fans.

At the 2011 and 2015 World Championships, Prince Harry was seen

in the crowd, and Stephen Fry is a well know fan (who has also

commentated at a darts event), and in 2012 we also saw more

royalty, in the shape of Olympian Zara Phillips, attending the darts

world champs. Sportsman from the world of Cricket, Boxing,

Snooker, and football are all seen at the big TV events in the VIP


Now James Wilson has joined the PDC (as of Jan 2015), it gives

him far more chances for live appearances in TV tournaments, thus giving his sponsors even more TV time and exposure than was possible in the BDO.

Our sponsorship packages include personal appearances at events of  your choice, special guest access to the many high profile TV events, and of course James wearing your company ‘patch’ on his shirt during all TV events and press interviews.

If you wish to know more about this great partnership opportunity, get in touch now!


This is the official home of PDC darts professional James 'Lethal Biscuit' Wilson. The former BDO number 1 won a tour card in 2015 and now the sky is the limit!